Are you unsure how to build a brand that feels unique, memorable, and true to your business? Do you struggle to combine your voice and visuals in a way that makes your work stand out?
 
The Complete Brand Guide was created to help you build a strong, cohesive brand foundation, one that reflects your personality, attracts your ideal customers, and supports long-term business growth. This editable 26-page Canva template walks you step-by-step through defining your brand voice and building a visual identity you’ll love.
 
Inside this digital brand kit, you’ll identify what your business is about, clarify your message, and create a consistent visual direction with colors, fonts, logos, and imagery that align with your goals. You’ll receive a link to edit the guide in Canva, plus access to our dynamic eZine version with exclusive audio guidance to help you complete each section with confidence.
 
The Complete Brand Guide is ideal for small business owners, solopreneurs, creatives, and side hustlers. Its foundational approach makes it useful for any business wanting to start strong and create a professional, polished presence.
 
This guide is divided into two core sections: Voice + Visuals.
Voice Section
You’ll walk through your:
Vision and mission statements
Brand values and culture
Brand story and tone of voice
Ideal customers
Unique selling proposition
 
Visuals Section
You’ll define your:
Visual aesthetic
Typography
Logo direction
Color palette
Imagery and supporting elements
 
Even if your business begins as a side hustle, having a clear brand voice and visual identity signals to potential customers that you’re committed for the long haul, not simply testing the waters. In the membership, we always start with brand foundations for this very reason.
 
With immediate access to this digital resource, you can begin building a beautiful, cohesive brand kit and lay the groundwork for a business that feels aligned and stands out in a crowded market.
 
Disclaimer: This guide is included free inside the Designed Simply Membership.