
WHAT IF YOU COULD...
create & scale a passive product business, in a simpler way....
uh, yes please
any of this resonate with you?
you don't want the busy grind that people tell you is required to make a real profit
you need help getting your products seen in a crowded marketplace
you want to create a passive income to give you more time & financial freedom, not add more to your to-do list
you're unclear on which tasks matter when creating or scaling your Print-on-Demand or Digital Product business
you don't want social media as the main driver of your sales
you're tired of going from free advice to paid course looking for strategies, only to find lackluster results
you're not sure how to define your niche
you're not sure which products you should focus on
why a passive product business?
Creating a business with only passive products is a wonderful business model. Print-on-Demand & Digital Products can be created once and sold endlessly without you ever having to package & ship anything. But even if you offer in-person services, handmade products, or sell wholesale, adding passive products to your business frees up your time & resources with products that scale effortlessly.

Print-on-Demand
Print-on-Demand is one of the fastest growing product arenas and for good reason. You simply design your product & list it for sale...the Print-on-Demand company integrates with your website or marketplace site and ships the item directly to the customer saving you time & effort.

Digital Products
Digital Products are a fantastic tool to grow your business with ease. They have larger profit margins than Print-on-Demand and they're delivered to the customer instantly, making the whole transaction process run smoothly. You can sell them on your website or on a marketplace making them so versatile.
“Just focus on the possibilities. The limitations will take care of itself.” -Anthon St. Maarten

NO VISION & PLAN
Some people aren't sure where they're headed. They know they want to make income from their art or create a side hustle that helps pay the bills. But they take ideas from what is working well for other people instead of charting their own course and making specific progress on their journey. You need to know the direction you're headed before you start taking steps.
UNDEFINED BRAND VOICE & VISUALS
Your branding is more than just colors, fonts, & logos. You need to establish your brand voice that includes your messaging, images, tone, & style. This is such an undervalued aspect of growing your business, that I've watched make a huge difference for people. Customers want to purchase from trusted sources, so setting cohesive brand voice & visuals is an important part of the process.
MULTI-PASSIONATE CREATIVES ARE NOT SURE HOW TO FIND A NICHE
A lot of advice out there says to simply "develop your signature style," "niche down," or "speak to one ideal customer," but most of the people I talk to are multi-passionate. They love and are good at a variety of things. I go against the grain a bit on this. Instead of working to develop a single style that sticks with you for all time, I help you find one that feels on brand for you. Your artistic style will evolve & grow as you do....but knowing your brand voice first can help you find the thread that's woven from your branding, to your colors, and into your designs. People will still be able to recognize your work and yet it gives you space to develop your skills and edit your design style over time so you aren't stuck with a single style that you outgrow.
areas you might get stuck...
PASSIVE PRODUCT
pathway
We start with very specific steps released one module per week for the first four weeks to get you started on the right foot to create a solid vision, plan your focus, develop your brand voice & visuals, & start designing with intention.
1

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create
First you need to CREATE your dream business blueprint for a scalable business with a unique niche. Even if you're already selling products, this module helps you create your vision for your dream business, catch potential blind spots, & decide what you need to focus on first. Our popular FOCUS workbook is included with the membership!
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develop

2
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Then you’ll need to DEVELOP your cohesive brand identity, complete with colors, fonts, images, & messaging. Our Complete Brand Guide is included in the membership, which guides you through finding your voice & your visuals.
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3

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provide
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You'll need to start PROVIDING value-based content for your audience somewhere online. You don't need to post on social media daily or ever in fact. But you do need an online presence so people can learn more about you & start looking forward to seeing what you're creating.
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4
design

Then you'll work to establish your signature style that blends your DESIGNS with your Brand. Did you know that if you create & design in collections that you'll have more success? Good design is not just taking an image and placing it on a product. So we work through planning out designs with intention.
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the
fun stuff
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Then comes the fun part where you build out your products & get creative! You can easily create products in your spare time, to grow your business while you're busy living your life!

The membership has three main areas: the Community, the Lesson Library, & the Resource Library.
1
Service Name
COMMUNITY
The Community is where you'll meet like-minded entrepreneurs that have valuable information to share, just like you do. There are spaces where you can ask for ideas or feedback, share your experiences & successes, ask questions on any topic, along with a space to collaborate with others. You can also vote on what content you'd like to see next.
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2
Service Name
LESSON LIBRARY
The Lesson Library is designed to feel like an ever-expanding course. I am still building out all of the lessons, but you can see the modules listed below on everything from your signature style to branding to learning to focus, along with important things on Print-on-Demand & digital products. You can even request lessons on anything you want to see inside the lesson library.
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3
Service Name
RESOURCE LIBRARY
To help you simplify your process, I include ready to use tools, templates, mockups, social media content, and more- where you can just plug your designs in & list. I truly want to simplify things for you- so you can focus on the important stuff. If there's something you're looking for that isn't live yet, just ask.
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Inside the Membership...
Lessons Include:
Our Lesson Library is designed to feel like an ever-expanding course, where we will create new lessons as needed to guide you through various aspects of growing your Print-on-Demand or Digital Product Business.
Module 1
CREATING YOUR BUSINESS
We go over Defining your Business Plan, Setting up the Basics, Legal & Finance, and Organization & Decluttering
Module 4
PRODUCT DEVELOPMENT & MOCKUPS
We go over Developing Digital Products, Integrations, Developing Print-on-Demand Products, and Mockups
Module 2
DEVELOPING YOUR
BRAND IDENTITY
This module focuses on Canva Tips & Tricks, Branding your Business, Identifying your Target Audience, and Value Content Strategy
Module 5
SEO &
LISTING PRODUCTS
This module focuses on SEO & Algorithms, Listing on Marketplaces, and Building a Website
Module 3
DESIGNING A
PRODUCT STRATEGY
This module goes over Design Inspiration, Aspects of Design, Working in Collections, and a Signature Style
Module 6
GROWING YOUR
AUDIENCE
This module goes over Creating an Email List, Sales Funnels, Growing your Sales, Increasing Traffic & Leads, and Analytics
Module 7
SCALING YOUR BUSINESS
This is scheduled for 2026 release.
It has lessons on Additional Revenue Streams, Time Management, Course Creation, Creating a Membership, and Licensing & Wholesaling Products
Did I mention you can do everything from an app on your phone?

Each month, you'll get pre-recorded sessions of either:
(1) Deep Dive on a Product OR (1) Product / Shop Critiques
1
Service Name
DEEP DIVE ON
PRODUCT OR TOPIC
I knew that the main Lesson Library would cover topics on creating Print-on-Demand or Digital products, but you also could use detailed information on an individual product type. How will you know the best print-on-demand company to use for mugs, shirts, or wall prints? Which printing method is best for which type of products? I test them out & give you the important information- including market research, keywords, pricing strategies, & more.
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2
Service Name
SHOP OR PRODUCT CRITIQUE SESSION
Sometimes it's hard to picture how to apply advice to your situation. Seeing a product or shop review, even on someone else's items, where I explain potential edits & how they could impact sales can be so helpful. I choose an aspect to review & pre-record so you can watch whenever is convenient for you. You can also submit your website, branding, or products to be reviewed at any time.
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what you get monthly...
Join now to get started immediately!
Choose your pricing plan
Designed Simply Monthly Membership
48$Every monthSimplifying creating & scaling a Passive Product BusinessÂ- You may cancel anytime. No questions asked.
- Full Refund within 30 days of purchase.
Designed Simply Annual Membership
480$Every yearSimplifying creating & scaling a Passive Product BusinessÂ- You may cancel anytime. No questions asked.
- Full Refund within 30 days of purchase.
- Prorated Refund from end of month to end of payment period
I can't wait to see what you create!
“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” -Earl Nightingale

I'M ANDREA,
I've been exactly where you are right now.
Starting my business has been both a fulfilling & frustrating journey. I've been overwhelmed by too many creative ideas (and not knowing how to reign them all in,) research in more areas than I can count, and the very steep learning curve with SEO, algorithms, & marketing in crowded marketplaces. I've made lots of mistakes along the way, that wasted a lot of time and money, yet also taught me valuable lessons.
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I created this membership to help you avoid the same fate. I developed systems that help define your niche, identify your target audience, complete valuable market research, and create workflows to simplify your tasks. I promise, you can do this!


FAQ
DETAILS MATTER. HERE'S A FEW MORE THINGS:
01
What is your Cancellation Policy:
We care first and foremost about people. You can cancel at anytime, no questions asked. Be sure to cancel at least 3 days prior to the next renewal date so that you won't be charged the following month.
02
What is your Refund Policy:
Due to the digital nature of the membership and the amount of content being provided, we offer refunds during the first 30 days only. If you purchase an annual subscription, we will however prorate a refund for you for any unused months (end of current month to end of subscription period.)
03
What kind of templates are included:
We have planning templates like weekly planners, meal planners, calendars (will add new ones each year), habit trackers, social media planners, and more. We have cards, tags, homeschool documents, portfolio templates, ebook templates & storybook planning sheets, slide decks, wedding, and airbnb products. I'm certain there are more- but as I'm sure you know, the list is exhaustingly long. If there's something you're looking for, just ask. Even if I don't have it, I can usually create something pretty quickly. All templates come with a link to edit in Canva.
04
Do I need Canva Pro:
No, you can use the free Canva plan. However, some of our fonts/graphics are specific to Canva Pro. You can simply edit your template to the free version or buy the individual feature you want to keep. If there is a specific template that has Pro features you really like, you can always reach out to us for help in finding a suitable alternative.
05
Do I need to be an artist:
No, you can check out my Etsy shop and see that I started with funny sayings. You don't even need a fully formed idea- we go over that in the first module. If you're an artist though, we will help you find ways to leverage your art with passive products, so that you can spend more time creating the art that you love.
06
How much will my other business costs be:
This is dependent on the business owner. I try to find free options for as many things as I can. But with any business, there are startup costs. A few you should be aware of: business license (~$15-400), if using Etsy- Etsy setup fee ($15), plus $0.20 for each listing, Email Marketing (~$17-45/mo), Canva free or Pro ($10/mo if paid annually or $15/monthly)
07
How can I get help if needed:
I set up question sections in each module and you can post a question in any of the community spaces. I am active in the community & you can start a chat to direct message me inside the membership anytime. One of my community goals is that no question goes unanswered. I've been in communities where you post a question and never get a reply. That doesn't feel like support to me, so I will be active in the community. If you have a question about the membership before joining, message me at support@rusticsimpledesign.com.
If you have questions that I haven't answered here, please reach out to us at support@rusticsimpledesign.com.
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We know this sounds different than what's out there. That's the whole point. If we have a system, a template, a technique that can help you, we will share it. It may take a little time to get everything loaded into the membership...
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But good things take time.