WOULD I BUY THIS?

Even though I'm wildly talented and never create a dud (insert sarcasm), I still run every new creation by the "would I buy this?" question.

We all like to believe that everything we create will be a hit. But the reality is, some of our work doesn't quite hit the mark. Not everything will be marketable. But all of it still has value.

The world always seems brighter when you’ve just made something that wasn’t there before. -Neil Gaiman

Some days I'm in the creative groove and the work flows easily. Other times, the designs feel forced. I have an idea and I start to work on it and nothing is turning out how I envision it.

Sometimes I just pause what I'm doing and come back to it another day. Other times, I try to look at it and see if I could use it for something else.

One of the perks when designing in collections is that you need variation across the collection and some of those that don't stand out as headliners could become subtle complimentary pieces. These designs also make great clipart for various projects.

I had someone ask me how I know which designs will be successful. Once I think I've finally completed something, I stand back and look from different angles and ask myself, "would I buy this?" If the answer is no, then it goes back to the drawing board. If the answer is yes, then it could make it. If the answer is an enthusiastic yes, then it's likely a headliner. Hope that helps you give yourself some space and grace to work with what you have. Not everything you make has to knock it out of the park.

Warmest regards,

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