SIMPLIFYING YOUR PRODUCT DESCRIPTIONS

Marketing can feel overwhelming when you're first starting out. You're not sure where the line is between being professional and standing out. Luckily AI has made this work so much easier. And I don't mean for writing your descriptions, even though it can do that as well. Because AI powers searches now, your product descriptions, titles, social media posts, etc. all need to use regular sentence structure as if a human wrote it instead of hashtags and keyword stuffing. I thought this week I'd help with simplifying your product descriptions.

A really good product description only needs two main things, marketing wording and product details. The difference between the two is that marketing wording sells benefits and product wording explains features. Let's take a look at each one separately.

Your marketing wording should sell your vision. Who are they buying the product for? Will they use it in their morning or evening routines? Will they use it for themselves or gift it to a friend? This is where you can let your personality shine through. Tell them part of a story, share feedback received, explain what makes this item special. I like to create an initial marketing wording paragraph that provides a possible vision, especially one that connects with your mockup images.

Your product details should list all relevant details in an organized and succinct way. You'd list all measurements, fabric, fit, sizing, colors, weight, care instructions, and any other details or options. I like to use bullet points when I can. And I try to keep this neat & tidy so they can quickly find the answer to their potential questions. This area should address any objections they may have; they need to trust that your product is what they need.

Now that we covered the what, there's only two other things to consider, the layout & SEO. For the layout, I like to use: opening marketing wording paragraph, followed by bullet point list of details, then a short closing marketing statement explaining why this is the right product for them now.

oh SEO. It's the one everyone's scared of, but really it's just keywords. Once you make a list of every possible thing someone would type into a search bar to find your item, go to somewhere like Google Trends, eRank, or Everbee and type them in and see which ones actually have people searching that term. When you have your verified keyword list in ranked order, go back to your product description and see how many you can substitute for words you already have. Sneak them in so that they feel intentional.

And if you really want the easy button, go to an AI like ChatGPT and ask it to write your product description for you. If it's a print-on-demand product, you can copy & paste the product details right into your prompt. The thing I've found most helpful is to train the AI on how you talk. I always give it feedback. I like the layout & features but I need it to sound more like a human wrote it and less salesy. Once it gets closer to my style, I tweak it to sound like me and it's done.

I know there is a lot of conflicting advice about how to do anything. This is what has and is continuing to work for me. If I find something else that works better, I'll come back and update the post. But one of my main guiding principles is to keep things simple, so just remember:

1. Help them picture themselves holding, gifting, or using your product.

2. Add the details so they will know if the sizing or color or options will work for them.

3. Add a bonus closing statement encouraging the purchase.

Pretty simple once you see how it works.

Warmest regards,

P.S. I thought you might like the prompt I use in AI to write my product descriptions; here is a Canva link so you can edit or copy & paste directly from it into an AI program. (preview image below)

P.P.S. I go over this in greater detail and provide examples inside the membership in case you'd like additional help.