LUCKY: behind the scenes design process

I promised to be open about my process and what it really takes to build something as a creative. So I’m starting a behind-the-scenes series where I’ll show you how I take an idea from sketch to finished piece. Because having a repeatable process makes creating so much easier over time. Feel free to ask questions, borrow inspiration, or simply follow along with the process.

"It's hard to detect good luck - it looks so much like something you've earned." -Frank A. Clark

For St. Patricks Day, I wanted to create a post for instagram. I knew I wanted to draw a realistic 4 leaf clover. This is a quick video of part of the drawing process.

https://video.wixstatic.com/video/2f380c_303a8b6fd48443b6a994db6a8859110b/1080p/mp4/file.mp4

Then I scanned the sketch into my computer and opened it in Adobe Illustrator (image 1). From there, I turned it into a vector so it could be resized without losing quality (image 2). Simple steps like this save so much time later. Then I brought it into Canva and adjusted the brightness for a softer effect on the Instagram post (image 3).

Then I took it one step further and turned it into a congratulations card.

You can download and print it for free.

This design is copyright protected and intended for personal use only.

If you want a limited license to be able to sell this card, message me for more information.

Lucky You 5x7 Congratulations Card.pdf

Download PDF • 595KB

Hope this inspires you to make something special today. Lucky you.

Warmest regards,

P.S. If you enjoy seeing the process behind how ideas turn into finished products, you might like my business foundations roadmap or the Designed Simply membership, where I walk through building a business with systems that actually work.